It was such an honor to be contacted by Saatchi & Saatchi NY to produce a series of commercials for Lucky Charms, one of the most emblematic General Mills' cereal products. The spot were entirely done in traditional animation. We designed all the characters, including "Lucky the Leprechaun”, considered an icon of the American culture. Each commercial shows one of the different fun and magical adventures of Lucky and his charms.
CREDITS:
Done by 2veinte
Creative Direction: Pablo Gostanian
Executive Producer: Agustin Valcarenghi
Animation Direction: Melisa Farina, Sebastian Garcia
Art Direction: Pablo Gostanian, Gastón Pacheco
Character design & illustration: Gastón Pacheco
Character design: Gastón Pacheco
Background design: Gastón Pacheco
Lead cel animation: Melisa Farina, Sebastian Garcia, Juan Nadalino
Cel animation: Cesar Jara, Nahuel Sagarnága, Alex Gostanian, Valentina Candia, Franco Pellicciaro, Ana Artaza, Luz Lázzaro, Fernando Toninello, Diego Frachia, Lucia Castez, Mariángel Idiarte.
Clean up: Cesar Jara, Nahuel Sagarnága, Alex Gostanian, Valentina Candia, Franco Pellicciaro, Ana Artaza, Luz Lázzaro, Fernando Toninello, Diego Frachia, Lucia Castez, Mariángel Idiarte, Santiago Medina Neves, Augusto Gabrys
2D Animation: Damian Sendin, Josefina Preumayr
3D Animation: Damian Sendin
Composition: Damian Sendin
Story Board: Gastón Pacheco
Producer: Geraldine Chaia Arazi
Music and SXF: Saatchi & Saatchi NY
CLIENT
Saatchi & Saatchi NY
Associate Creative Director: Justin Roth, Adam Kline
Executive Producer: John Catapano
