California Pools and Landscape's ad agency Verum hired Ambient Skies in May to create an advertisement to use in conjunction with their website marketing efforts. Pre-production began in the beginning of May and we were shooting two weeks into the month.
The first day consisted of shooting the two first locations that you see in the spot. We shot on the Red Dragon 6k Camera, shooting in 4k of course to find a healthy balance between quality and high speed. We shot the first two locations at 120 fps and used the cooke 20mm - 100mm lens. For steadicam shots that didn't make this version of the cut, we used the Red Epic 5K with EF mount (shooting in 4K) and used the Canon 24mm prime balanced on a DJI Ronin rig.
The last location you see in the spot was shot on a completely different date, a little over a month later due to proper drone availability. After scouting some locations, we decided on one and met up on a sunny afternoon. Thankfully the wind was calm enough for us to fly the rig so we went ahead with prepping our gear. Our actress arrived and we got her in costume and rushed her outside to catch the sunlight we needed for the shots. We were racing the clock, but everyone involved worked up to par to get the shoot done with no catastrophes. We shot the last location using a drone that was equipped with a Red Epic 5K (shooting in 4K) at 98 fps with Rokinon 24mm and 35mm prime lenses balanced on a Movi rig. We had fun over all and were very tempted to take a dip in one of those sweet pools!
To check out more information on California Pools and Landscape visit calpool.com
For more information on the video production visit ambientskies.com
Producer/ Production Coordinator - John Schaus
Director/ Director of Photography/ Editor - Trenton Massey
Producer from Verum - Eric Owen
Grip/Lighting/Stills - Luke Hansen
Make-Up - Courtney Alexa Leach
Casting - Danny's Agency
Older Man - Jason Isaak
Older Lady - Terri Whitehurst
Mom - Karen Mullarkey
Boy - Dylan Jamison
Girl - Haley Carlson
Single Lady - Natali Fierros