The solution to California's drought: if you eat beef, don't wash.
Would you stop showering if it meant that was the only way you could keep eating beef? California's ongoing drought needs radical action. But in a state dependent on water-hungry meat production, it would be politically dangerous to suggest eating less beef. Activists the Yes Men collaborated with comedy video website Funny or Die to produce a spoof campaign encouraging California's hipsters to skip showers for beef. Did it fool anyone?
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