Selected video documentation from the Smash N Tag event.
Ford was sold a second-hand car that broke down after five hours driving and went on to break down multiple times after the initial repairs that cost more than the car. After killing a cat on its first outing, losing a court case to get his money back from the trader, and continuous mechanical problems, Ford decided to cut his losses and publically destroy his cursed Nissan Primera.
On the 17th July 2010 a crowd gathered to assist with the destruction at an event called Smash N Tag. Ford provided safety gear, sledgehammers and spray paint, and there was the option to bring along your own weapon. Even on the day of its death, the curse of the car summoned rain. Participants donned hoods and brought weapons such as axes, bats and even an old Macintosh computer to attack he car with. Each volunteer had a minute to do whatever they wanted to the car, as long as it didn’t cause an explosion.
The result is a collaborative (anti-)sculpture formed by public, cathartic action; a punching bag of vented anger from those badly treated or misled by retailers and online traders; a sacrifice to the fair-trade gods.