It’s no secret by now: the recent Giving USA report estimates that Americans gave over $358 billion to charitable organizations in 2014. But what does that number mean? Now it’s time to take a closer look at the key data from the Giving USA report. The Alford Group, a member of the Giving Institute, presents the official study results every year, and we are proud to partner with them this year to bring the numbers to you via webinar. This online presentation will go beyond a simple recap of the numbers to help you understand what they mean to you and your organization’s fundraising success. Thomas W. Mesaros, CFRE, Senior Counsel at The Alford Group will present the Giving USA findings, plus other data from around the sector and recommendations for leveraging the information for your organization’s planning and fundraising purposes.