On Saturday, August 1st, 2015, Oceanic Preservation Society and Obscura took to the sky with a first-of-its-kind live video projection that illuminated the Empire State Building with beautiful, inspiring imagery of endangered species as never seen before. The towering images, more than 350 feet tall and 186 feet wide, and covering 33 floors of the iconic building drew attention to the creatures’ plight against mass extinction. Sia and J. Ralph produced and released a song, “One Candle”, specifically for the event. The show was captured, edited, and prominently featured as the uplifting ending of the documentary Racing Extinction by Academy Award-winning filmmaker Louie Psyhoyos (The Cover).
This first-of-its-kind event generated headlines with over 1 billion impressions in worldwide media coverage.
Join the race to save these species at racingextinction.com
Projecting Change: the Empire State Building is produced by the Oceanic Preservation Society and Obscura Digital, in collaboration with Discovery Channel, Vulcan Productions, Spinifex Group, Photo Ark, the Li Ka-Shing Foundation and Empire State Building Trust.
#ProjectingChange
#RacingExtinction
Projection and Design: obscuradigital.com
OBSCURA TEAM
Travis Threlkel - Chief Creative Officer
Matty Dowlen - Chief of Production
Marc Melzer - Director of Media and Art
Barry Threw - Director of Interactive
Andrew Plourde - Senior Technical Director
Emmett Feldman - Senior Art Director
Tim Digulla - Art Director
Ron Robinson - Art Director
Jennifer Williams - Producer
Ari Ali - Media Producer
Mia Hanak - Public Relations
Bryant Place - Interactive Engineer
Harvey Moon - Interactive Engineer
Naohiro Haitani - Senior Graphic Designer
Cullen Miller - Systems Technician
Gaston Albanell - Systems Technician
Diego Novoa - Systems Technician
Joe Goldring - Systems Technician
Andrew Jones - 3D Artist
Jim Ellis - 3D Artist
Tony Grisey - Senior Animator
Eddy Katt - 3D Animator
Brittnie Diamant - Animator
Seth Mach - Visual Designer
Alexi Alexaieff - Technical Artist
Anna Le Breton - Production Coordinator
J Sayaka- Production Coordinator
Joshua Brott - Photo / Video
Eric Schneider - Purchasing