President & CEO of Gongos, Inc. Camille Nicita understands that today’s organizations find themselves in VUCA-laden environments; and that this dynamic new norm requires B-to-C companies to rethink their consumer intelligence strategies.
To gain competitive advantage, organizations need to apply foresight and get ahead of change. But purposeful change takes discipline and nimbleness – fail fast, learn to pivot, and honor your true competencies. Gongos has decided to stick to its core competencies while hiring and developing talent that better mirrors the marketplace and better serves clients. Scientists (i.e. “big” data analysts), Seekers (i.e. primary researchers), and Curators (i.e. synthesizers/storytellers) make up the new Gongos, Inc.
But it’s not all hard intelligence, Gongos adopts an empathetic stance on its approach to guiding Global 1000 organizations toward gaining and applying wisdom to make better consumer-minded decisions. Join us in our quest to inspire you, too!