Real time and hyper personal approach of Nike Women’s city attack. Unexpected reward and motivation that provoked an avalanche of action shots on Instagram.
Creative agency: Instinct
Creatives: Kolya Fabrika, Olga Veretinskaya, Maxim Demkin
Producers: Anna Chaplygina, Tatyana Chepko
Accounts: Natalya Yasonova, Elena Tochilkina
Social: Darya Tulupova, Alexandra Surina
Street art partners: Zuk Club
Media agencies: Mindshare Russia, Shaco