Documentation of the first test of the public art work #QR-Comms by Giselle Beiguelman.
The #QR-Comms distribute the 10 Commandments for artistic creation in the network age. Embedded in QR-Codes, the "Comms" can be deciphered by the audience with their phones and shared via Twitter, Facebook, Instagram, WhatsApp, messaging etc, with an app specially developed for the project. The urban intervention is a commission of Galeria de Arte Digital SESI-SP and occupied the facades of the FIESP building in São Paulo, an icon of the Brazilian architecture, located at one of the city's main landmarks, Paulista Avenue. Read the 10 Comms: http://www.desvirtual.com/10-comms/