As NS&I makes the move to embrace digital channels, we are making sure they maintain the reassurance and personal touch their customers know and love.
We refreshed the brand, created a new tone of voice, designed an intuitive website and brought ERNIE up-to-date.
Because ERNIE was always seen through a haze of nostalgia, we wanted to bring him bang up-to-date with a stunning movie explaining the ingenious science behind the prize draw.
For those who don’t know, ERNIE stands for Electronic Random Number Indicator Equipment, and he’s the machine that generates numbers for the Premium Bonds prize draw every month.
A popular myth is that ERNIE is a computer. He’s much more than that. ERNIE isn’t programmed to pick numbers. Instead he generates thermal noise which creates totally random patterns.
ERNIE senses these patterns and translates them into random numbers. It’s what they call ‘true randomness’. Which means the numbers ERNIE generates are as random as they can be.