After a year of planning, reworking, starting from scratch and traveling, illRoots2 is finally becoming a reality. It wasn't until March of this year that Mike Carson and I really kicked things into motion. Since then we've gone from Chicago to Austin to New York to Los Angeles, capturing content from some of our closest friends and favorite artists. We've really dedicated so much time and brain power to this project that's it's sort of surreal to be this close to launch.
Now what exactly is illRoots2? In short, it's the new version of illRoots with a much updated look that will focus primarily on providing high quality original content at a consistent basis. We're enhancing our interview format, creating music videos, releasing new audio, doing photoshoots and throwing concerts amongst other things. All in house. We'll still be bringing you what you want as far as news and media, just with our own material mixed in to play.
Some people came and went over the years, but our team is now concrete and really ready to try something new.
We appreciate your support and hope you stay tuned.