Sue Anna Yeh and Alexa Roman, Carbon Five
We will walk through how we improved the user experience and drove up conversions with experiment-driven product development on a client project. Armed with user testing, A/B testing, and multivariate testing, we built goal-oriented features to make data-driven decisions. Sue Anna will explain the technical implementation of experiments from the perspective of a developer, while Alexa will examine our ideation and design process through the lens of a designer. We’ll address some of the benefits we gained as well as some of the challenges we had to overcome. Audience members will come away with methods for planning experiments, executing experiments in code and making decisions from data.