The TV industry is experiencing wave after wave of wrenching change. None of the major media giants is adequately prepared for this process. Robert Tercek, the author of Vaporized: Solid Strategies For Success in A Dematerialized World, illustrates the changes with clear examples and current data. This talk, one of a series of talks that Tercek gave to PBS station managers in 2015, pushes past the headlines to expose the powerful forces that are reshaping the TV business. This one-hour presentation serves as a sweeping overview of the scope and scale of the transformation - it's much bigger than you expect. If you are interested in the future of media, broadcasting, and digital change, you will find this presentation entertaining, exciting and possibly enlightening. One of Robert Tercek's favorite presentations from 2015.