One of eight broadcast pieces I directed. A series of motion portraits editorially driven by snippets of dialogue culled from our interviews capturing the young, uninhibited, gay experience. These are real people that embodied the Levi's brand portrait, revealing themselves physically and emotionally, giving us a flickering snapshot into their quirks, passions, scars and embarrassing tattoos.
The brief pieces acted as a broadcast gateway to extended content we created to live online, with more stories and insights into their lives.
More backstory from an interview: vimeo.com/13629527
Creative Director: Rama Allen
Live Action Director: Rama Allen
Executive Producer: Abbe Daniel
Editor: Shawn Fedorchuk
DP: Martin Ahlgren
Designers: Ben Grube, Kenji Yamashita
Agency: Logo Channel