Hopefully by now you’ve heard the term Inbound Marketing. But do you really know its value or where to start?
Chuck Bankoff, who owns and operates one a WSI Certified Agency will tackle this very question in this WSI webinar.
In just 30 minutes, he’ll take you through an Inbound Marketing case study to show you how you can make your overall marketing strategy stronger by adopting these Inbound Marketing fundamentals:
• Creating buyer personas
• Nurturing through the “Sales Funnel”
• Leveraging premium content as an offer
• Effectively utilizing landing pages, thank you pages and workflows
All of which are geared at enhancing your customers’ engagement throughout the purchase process. So you can ensure you are delivering the right content to the right audience, which in turn generates more leads.
By the end, you and your team will leave with some actionable “to-dos” that can positively impact your digital marketing strategies.