Back in 2009 together with Platige Image, we prepared complete Key Visual for new nFilmHD and nFilmHD2 premium movie channels. We were responsible for concept, design, art direction and Platige Image took care of production & animation.

We were tasked to create seven 10 seconds short spots, one 35 seconds plus whole new identification (main key visual, lineups, premiere screen etc). Everything had to fit the N channels family. The main goal was to achieve smooth motion based on popular movie motives. After research we wrote the mini scenario for 35 sec spot. Then we did a lot of storyboards and moodboards to define visual line, and after that we went for more detailed HD resolution stills. We did a couple proposals for every scene of an animation and worked closely with PI on final effect. Whole project took about 7 weeks to complete.

Agency: arsthanea.com

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