Total Branding for NITRO, the new Spanish Channel male targeted, by Grupo Antena 3. Grupo Antena 3 Spain launched a new TV channel, and trusted us for create a brand new total branding. Due to be mainly male-targeted, we found and developed a strong conceptualization. We produced pieces centered in what seems to be static objets and broke the lineal dynamics with an explosion, visually stressing our claim: 'Action begins!'
Art Direction & Motion Graphics.
Juanma Mota, Per Christian, Tavo Ponce
Antena 3 Televisión
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