Irish Cider & Food Day (#IrishCiderFoodDay) is Great Irish Beverage’s new one-day celebration of Irish ciders and Irish food. It is taking place in bars, hotels and restaurants throughout the island on Thursday 3rd September 2015, when participating venues will pair an Irish craft cider of their choosing with an Irish food dish of their creation.
With promotional offers starting at just €5 for cider and food pairings (for a starter portion of pork belly with cider-braised red onions, herb rosti and pork crackling together with a glass of Falling Apple Cider in Dublin’s 57 The Headline) and imaginative pairings including Avenue by Nick Munier’s ‘Cidre-ella’ (Kenmare Smoked Salmon with Avocado Puree, Craigies Cider and Ponzu Dressing, served with a bottle of Craigies Cider for just €12), and featuring venues as far apart as counties Cork, Clare, Dublin, Leitrim and Waterford, there really is something here for everyone.
Irish Cider & Food Day aims to showcase the huge variety of excellent Irish ciders on the market today. Each of the broad range of styles featured in this all-island promotion is produced using Irish-grown apples treated with respect by small-scale artisan producers. By pairing Irish cider with great local food, we also hope to prove the surprising food-friendliness of what is after all the closest thing to Irish wine.
Sound like a tall claim? Like wine, cider is fermented rather than brewed, and like grapes, apples contain tannins that can come through in the final product, as well as plenty of natural acidity – just the thing to get the tastebuds tingling. But unlike wine (which, let’s face it, we’re never going to have the weather for) cider is experiencing an exciting renaissance here on Irish shores. So we thought it was high time to get pairing and savouring!
Together with the support of Fáilte Ireland, the team behind Great Irish Beverages (see details below) and a dozen exemplary Irish cider producers have invited all licensed premises in Ireland (including cafes, bars, restaurants and hotels) to come up with a celebratory pairing of Irish cider and food for this inaugural one-day event. Each participating venue will pair one of the featured ciders with an Irish food dish of their creation, to promote and sell on that day. This dish can be a starter, main course, dessert or party platter, but must be paired and sold with a featured cider from one of the following official Irish Cider & Food Day craft cider producers:
Con's Cider, Craigies Cider, Dan Kelly's Cider, Double L Real Irish Cider, Falling Apple Cider, Highbank Organic Orchards, Long Meadow Cider, Longueville House Cider, Longways Cider Co., Mac Ivors Cider Co., Orpens & Stonewell
To help the venues create their customised pairing, we provided full tasting notes and suggested food pairings for each #IrishCiderFoodDay cider on http://www.greatirishbeverages.com. We also shared expert tips on cider and food pairing (http://www.greatirishbeverages.com/2015/08/14/tips-for- pairing-cider-and-food, with thanks to Caroline Hennessy and Kristin Jensen of Sláinte: The Complete Guide to Irish Craft Beer and Cider, and Emma Tyrrell from Cider Ireland).
In the lead-up to the day, the public can browse http://www.greatirishbeverages.com to check out who's doing what across the country. Promotion will also be done online through Great Irish Beverage’s Twitter (@IrishBeverages) and http://www.facebook.com/GreatIrishBeverages, including the use of a viral video, and through the hashtag #IrishCiderFoodDay, with which all participating venues, registered producers and cider-lovers can engage.
We believe that there is great potential to pair native Irish drinks with Irish foods – and great appetite amongst Irish and visiting food and drink consumers for such pairings. Thankfully, the good people in Fáilte Ireland agree with us and their assistance has made this project possible. We would greatly appreciate any support you can give us in spreading the word.
See below for more information on Irish Cider & Food Day and Great Irish Beverages, and for a sample list of #IrishCiderFoodDay promotional pairings, with plenty more to come on http://www.greatirishbeverages.com over the coming weeks.
Oisin Davis: email@example.com, @oisintweets, 086 857 4853
Aoife Carrigy: firstname.lastname@example.org, @holymackers, 087 6100 826