With the goal of increasing its international profile for Kontra’s product development communication, we created an Istanbul-themed campaign in 2015. With Kontra Architecture’s belonging to Istanbul in the general sense we immediately tapped into contrasting perceptions. Believing that perfect harmony is born from the principle of its interaction with its opposite, we underscored a perfectly harmonious exhibition of products designed with this city in mind, the city that is the source of inspiration for Kontra’s creativity. We created an impressive encounter between products that nearly became one with the texture of the city, and the photographs and videos we produced were reproduced in many domestic and foreign art and design magazines and blogs.
Art Director: Onur Gökalp
Photography: Emre Dörter
Photography Post Production: Orkun Koray Ünsal
Camera: Mustafa Köksalan
Video Post Production: Emirhan Akyüz