True Cost Market is a food retail installation that accounts for the externalities of food systems and sells items at their “true cost”, putting a price tag on the critical environmental issues of our time. Through the project, climate change becomes personal and tangible when it affects our ability to eat the foods we love.
The project is a finalist for the 2015 COAL Art & Environment prize; the winning project will be installed in Paris at COP21: projetcoal.org/coal/le-prix-coal-art-et-environnement/prix-coal-2015-appel-a-projets/
FICTILIS (Andrea Steves & Timothy Furstnau)
Art Direction & Photography - Francesca Romeo
Actors - Pierre Conti & Rose Linke
Translation - Francesca Romeo & Pierre Conti
Editor - Danielle Williamson
Special thanks to the Santa Fe Art Institute - the project was researched and developed during their 2015 Food Justice Themed Residency.
