Mapping Content to Customer Journeys - The Design & Content Conference

Name: Mapping Content to Customer Journeys - The Design & Content Conference
Uploaded: 2015-08-29T04:44:29+00:00
Duration: 29 min 20 s
Channel: The Republic of Quality
Description: You’ve defined your customer journey, but where does content fit in? What do you need to think about? In this presentation, we’ll show you how to use customer journeys to identify user-focused content requirements and communicate how content can support a larger user experience. We’ll share our process and examples of how we go about mapping content considerations to customer journeys.

You’ve defined your customer journey, but where does content fit in? What do you need to think about?  In this presentation, we’ll show you how to use customer journeys to identify user-focused content requirements and communicate how content can support a larger user experience. We’ll share our process and examples of how we go about mapping content considerations to customer journeys.