As part of our larger efforts spearheading the creative marketing campaign for The Walking Dead: Road to Survival mobile game, Wildlife concepted and animated a broadcast spot to help launch the game and entice viewers to download and play. Our 3D character animated spot is an intense, CG glimpse at the violent and life-or-death world of the game. To generate a visceral reaction we created a graphic-novel inspired visual style honoring the roots of the series as a comic book creation.
In order to take the narrative a step further, we leveraged Robert Frost's "The Road Less Traveled" - an iconic piece of American poetry and a perfect tie in to the game's title and its themes of every decision having an irreversible impact on those the characters around you. Wildlife enlisted video-game icon Nolan North, voice of Drake from the Uncharted series, and veteran of many games, cartoons and commercials to record the voice-over and lend our narration the power and intensity it needed to land with an impact.
Wildlife took the project from concept through design, direction and animation to produce a no-holds barred animated launch spot that is sure to get fans of The Walking Dead series fired up to play the mobile game.
The game debuted at #1 in the App Store.
Viral Campaign Case Study:
Creative Directors: Scott Friedman, Jake Friedman
Executive Producer: Brandon Del Nero
Producer: Amanda Watarz
Design: Josh Harvey, Alex Mapar
CG Supervisor: Erick Schiele
Character Models: Kevin Manning, Damon Snyder
Modeling: Damon Snyder, Billy Maloney, Michael Knobelsdorf
Textures: Erick Schiele, Damon Snyder, Billy Maloney, Michael Knobelsdorf
Rigging: Damon Snyder, Michael Knobelsdorf
Animation: Michael Knobelsdorf, James Lane, Billy Maloney
Compositing: Erick Schiele, Youn Kim, Ryan Kirkwood
Look Dev/Lighting: Erick Schiele, Billy Maloney
Effects Animation: Billy Maloney
2D Animation: Omur Ozgur, Michael Knobelsdorf
Music: Edo Vanbreemen
Voiceover: Nolan North