The British Heart Foundation wanted to differentiate itself from the NHS by appearing more human than medical. The spot features a virtual heart simulator, a 3-D animated heart that was developed over many years as a teaching aid for surgeons. The campaign proved very successful resulting in the charity receiving over 5 times the normal amount of calls. The typefaces use in the advert are from VirusFonts with some additional custom lettering drawn by the studio. The campaign was also extended to online media.