“Business models that do not sell a product to a customer directly for a set amount of money. For example, business models that include some element of “free” or the desire to demonstrate scale prior to revenue.”
This is part of an ongoing series of concept definitions from “The Entrepreneur’s Guide 
to Customer Development” by Brant Cooper & Patrick Vlaskovits. This book is an awesome extension of the work Steve Blank started in “Four Steps to the Epiphany.” You can get a copy of the book today at custdev.com. I highly recommend it.

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