“Positioning is the act of placing your product within a market landscape, in your audience’s mind.”
This is part of an ongoing series of concept definitions from “The Entrepreneur’s Guide to Customer Development” by Brant Cooper & Patrick Vlaskovits. This book is an awesome extension of the work Steve Blank started in “Four Steps to the Epiphany.” You can get a copy of the book today at custdev.com. I highly recommend it.
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