PROJECT TITLE: NETAPP FACTORY
AGENCY: Y&R, SAN FRANCISCIO
PHOTOGRAPHY: TAYLOR JAMES
CREATIVE DIRECTION: TAYLOR JAMES
Young and Rubicam, San Francisco approached the team at TJ to produce client, NetApp’s “And” is the new “OR” print and interactive campaign launched in the US, for interactive and print medias. TJ proposed an integrated approach utilising photography and CGI in order to achieve the most out of the creative brief and cost efficiencies within a tight schedule and budget. Our complete image production service allowed us to produce all of the campaign through our in-house CGI and post-production departments. Assets were cross-purposed for the 30sec web animation of the factory in action, a banner animation and the print execution. To compliment the great animation, we worked with Radium Audio to create a unique musical score and SFX, with a combination of stylised, mechanical and futuristic sound.