The mission of B1Example Campaign is to show positive actions and behaviors that prevent violence while actively influencing and challenging our peers to do the same and to BE the example as well as to empower youth to redefine “street cred”, earn respect the right way, and to feel proud of our communities.
The spot, featuring American Krump Dancer- Russell Ferguson (winner of “So You Think You Can Dance” Season 6), is currently running on all major networks and playing before select movies in theaters in the Boston area.
Directed by: Ian McFarland (mcfarlandandpecci.com)
Produced by: Paul Fortuin, Rick Frisello & Ian McFarland
Production Co.: Killswitch Productions (killswitch.tv)
Client: The Boston Public Health Commission
DP: Mike Pecci
Editor: Ian McFarland
Talent: Russell Ferguson (American Krump dancer from Boston, Massachusetts and winner of "So You Think You Can Dance" Season 6).