SEAT UK appointed Leith to help establish a position in the UK fleet market.
The campaign idea we had was based on all the irritating things that people have to deal with at work, and positions the choice of a SEAT company car as the antidote to all this. The strap-line “Choose Seat Fleet. Because people put up with enough crap at work.” turned a few heads, raised a lot of laughs, and a few eyebrows too. It swept the board at the DMA UK Awards winning a total of 3 Gold Awards, including the Best Automotive Campaign.