Fanta called us to create 3 using their most prominent characters. We used their tagline "Explosión de sabor" to represent freedom, letting go, breaking the rules, transformation. It's joy, it's celebration. A liquid and fresh explosion, like Fanta!
We took the designs for Gigi, Todd and Andy created by Psyop and created a more mordern and stylized 2D version. This, together with the traditional animation technique we used, allowed us to create transitions that are very fluid and represent the product in a very aesthetically appealing way.
For this project, we also created the music, SFX and a very catchy audio logo... Fan Faaaanta!
Directed by: Plenty
Creative Director: Mariano Farías
Executive Producer: Inés Palmas
Producer: César Morán Mazo
Concepts: Elda Broglio & Mau Lencinas
Storyboard, Animatic, animación, clean up & color: Sergio Slepczuk
Music: Mariano Farías
Sound, SFX y Mix: Luciano “Cacha” Perez & Guido Ronconi
Client: The Coca-Cola Company
Fanta Manager: Federico Rolando
Art Director: Julio Ferro
Agency: La verde Pro
Agency producer: Wada Gallardo