You’ve seen those great Coors Light TV spots spoofing the post-game press conferences with coaches. The Coors Light “crashers” seem to show up randomly and begin asking questions that trigger funny responses from the coaches.

You can see a few of them on YouTube, like this one:

There are a bunch more, too, like Coach Parcells, Coach Ditka and Coach Mora.
These coaches spots are great, but they need more! They’ve partnered with TiVo this NFL season to bring even more NFL fun to your TV – and they will buy 6 more videos for $3500 each from this assignment to premier exclusively on TiVo.

So take the coaches clips provided, shoot your own crashers at the press conference asking questions, and combine to create your own funny coaches commercials. Make people laugh. Reinforce the message that Coors Light is the official beer sponsor of the NFL, that it provides exclusive access to all things football, and that it is always cold.

Register by clicking 'Accept' above. Please read the full details and requirements in the Creative Brief, and the clips you’ll need are in the asset tray.

If you have any questions, please feel free to join the discussion Town Hall for this assignment here.

December 7, 2009

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