David Siegel is the first author to articulate the capabilities and potential of the Semantic Web for business people. And he has a message for business people and developers alike: Customers want to pull information, products, and services to them. They want to be much more in control than they are today. When companies start collaborating, customers win. That collaboration is what will bring the semantics onto the web, rather than in semantic silos that have no leverage. If we're going to accelerate the semantic web, we'll need to make it more useful to more people, and that opportunity is here, now, in the shift from pushing to pulling. By looking at the business landscape from a pull perspective, we will show how everyone can win. Don't miss this action-packed session full of examples and new videos based on David's book, "Pull".