Konica Minolta and Litho Formas! have partnered to launch a new product in the market of label printing machines for small to medium size printing projects.
Behind every machine there is a man with a vision, there are also more men who shared that same vision and believed in it.! Behind what every man does with its life, there is a personality, an attitude, and a personal approach to life’s challenges and opportunities.
Machines are the result of a long journey of ideas, many paths to proficiency, trusted partnerships and a collection of personalities.
The primary objective of this film is to emotionally engage the audience by sharing the experience of three men in Portugal who helped introduce a new labeling machine in the international printing market. We accomplish this goal by telling the story of a development partnership between two companies: Konica Minolta and Litho Formas. !