Shoney's Amps Up Franchising Efforts, Names Terri Harof as Director of Franchise Sales
Shoney’s Creates New Position for Harof to Lead Shoney’s and Shoney’s On The Go® Franchising Efforts Worldwide
Nashville, Tenn., September 16, 2015 – Shoney’s is serious about returning to its Glory Days and is putting the right people in place in order to do just that.
The iconic All-American restaurant brand, in its heyday the premier family casual dining concept in America, today announced the addition of Terri Harof as Director of Franchise Sales, a newly created position.
Harof will be responsible for marketing, business development, sales strategy and franchise support as Shoney’s is now offering franchising opportunities worldwide. Harof is a proven business leader with over 20 years management, sales and marketing experience within the hospitality industry.
"For generations, Shoney’s has been America’s dinner table and has earned its place as an American icon," said David Davoudpour, Shoney’s Chairman and CEO. "Now, we’re introducing Shoney’s to a new generation in new markets throughout the world by expanding via franchising with redesigned restaurants and a renewed dedication to fresh quality food, friendly service at a great value.”
Most recently, Harof worked for Hyatt Hotels. She played a key role in the site selection, construction, grand opening and management for Hyatt Atlanta Perimeter at Villa Christina. Hyatt Atlanta is the number one Hyatt franchise and is in the top ten of Hyatt Hotels worldwide for sales, service and operations.
Prior to working at the Hyatt, Harof was Vice President, Advertising, Public Relations and Events for 20First Hospitality, a hospitality management company based in Atlanta with more than $15 million in annual sales. Harof earned her degree from Georgia State University with a Bachelor of Business Administration in Marketing and Public Relations.
Davoudpour says Harof’s proven track record, attention to detail, listening skills and enthusiasm are exactly what the brand needs to propel Shoney’s back to its Glory Days. Since acquiring the great American eatery in 2007, he has been on a driven and spirited mission to revitalize and reinvigorate Shoney’s, a family-friendly, southern style restaurant brand and feels franchising is the next step.
With Harof on board, Shoney’s is now offering franchising opportunities to qualified single and multi-unit candidates. For more information, visit shoneys.com/franchise/.
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Shoney’s is a Nashville-based company with approximately 150 restaurants in 16 states. Since its humble beginnings in 1947 as a Charleston, West Virginia drive-in restaurant, guests have enjoyed Shoney’s family-friendly, casual dining experience. Visit shoneys.com for more information on restaurant hours, locations and special offers. You can also follow Shoney’s on Facebook, Twitter @Shoney’s and YouTube.