Produce a 30-second ident video for a TV channel of your own invention
For: CSM BA Graphic Design 1st year
So. Invent a TV channel, then make a 30-second ident. Invent then channel, THEN make the ident, right?
We made the ident, then made the channel. Sitting in a cafe, I started taking close up pictures of skin. Sunny got out some ink. We dripped it on one another. This experimental feel continued for a whole week; at the end we realised we had a lot of footage of people covered in ink, which didn't make much sense.
We made storyboards, and rejected them. None of them captured the gritty feel we were aiming for. We continued working experimentally, after a while developing a quasi-musical framework (in 5/2) which let us continue experimenting, but made sure the sound and music stayed in sync.
This is what we came up with.
We eventually decided it was an ident for a channel for people who love beauty, skin and sensuality. (Although at the time it was an ident for a channel for people who love horror movies, particularly those which feature squids)