Public space in modern cities is overloaded with messages promoting consumption as a
lifestyle. They activate the part of the brain that make people chase after luck and not to
miss the chance for a change in life.
Sometimes this really changes people. But more often in a way that nothing else pleases
them, except attractive advertising and purchases of new goods. It looks like a passion,
which even gives the chance to take mind off problems and feel like a full-valued person,
but this full-value does not last too long, just until a new discount.
Digitall video: 1920x1080, frame rate: 25, duration: 07 min 52 s, 2013.