Gilad David Maayan and Ashley Wilson, formerly head of marketing at Sauce Labs, describe how the leading brand in browser testing implemented an agile technique to expand into new technology markets.
If you have a technology product and are selling it on a niche market, you should ask yourselves what's next. What if you could sell your same product on a new market, a market that greatly needs your technology, and is not highly competitive? What if you could do that across 5 or 10 new markets, and increase revenues by an order of magnitude?
In this session, Gilad David Maayan of Agile SEO and Ashley Wilson, former Director of Marketing at Sauce Labs, introduce a new agile approach for SaaS market research and expansion, allowing you to try out a new market and get actual results in one month - and show you how they executed it successfully for a leading technology brand.
Here's how it works:
1. Use freely available search data to map out your market.
2. Prioritize markets/audiences using search volume and competitiveness of results on Google.
3 .Build relevant content for a new market.
4. Use SEO techniques to get initial traffic and conversions.
5. If it works - scale up and conquer! If not, move on to the next market.
About the Speakers:
Ashley Wilson led marketing at Sauce Labs, helping to build a global brand in automated browser testing. Today she helps technology startups implement and grow their marketing efforts from the ground up. She specializes in product marketing and positioning, demand gen and growth, metrics and conversion optimization, and setting strategy for marketing programs based on company KPIs or operating plans.
Gilad David Maayan is CEO and Founder of Agile SEO, a digital marketing agency focused on SaaS and technology clients. He has done strategic consulting, content marketing, and SEO/SEM for over 150 technology companies including Zend, Oracle, Electric Cloud, JFrog and Check Point. Gilad has helped numerous tech startups move from zero to tens of thousands of users, and has driven double to triple digit growth in conversion and revenue for established software businesses.