Wouldn't it be great if you could map data in your SQL database to Linked Data with a simple click of a button? Currently, mapping data from relational databases involves choosing among many different, customized solutions. A new W3C standard for mapping relational data to RDF is being created by the RDB2RDF Working Group based on the best practices of current approaches. This exciting work should allow current data in relational databases to be transformed to RDF with a minimum of effort, creating a standardized mapping language that will allow the market to concentrate optimization and custom features rather than re-inventing the wheel. However, a number of important issues need to be confronted by the industry and community at the intersection of Linked Data, SPARQL, and SQL.