Whenever a keynote is given about creativity, at some point Thomas Edison’s quote comes into play: "Genius is 1 percent inspiration, 99 percent perspiration." Creativity is thought of as hard work. But why not see it as a sport? What if we reframe creativity?
Creative people and athletes glow when they talk about their professions. One reason is because they both feel awesome after a “workout.” While runners experience runner’s high, creatives experience Innovator’s High.
The name of the sport is iQudo. Founded by Robert Gerlach, iQudo is a unique training approach that educates professionals in building up their creative muscle.
iQudo = iQ and you do!