George Land is an author, speaker, consultant, and general systems scientist. In 1965 he founded a research and consulting institute to study the enhancement of creative performance. This research ultimately led to the formulation of Transformation Theory-a theory of natural processes that integrates principles of creativity, growth, and change. From these principles Dr. Land developed unique strategic thinking and innovation processes for organizations which are now licensed by over 400 major corporations worldwide.
His seminal work Grow or Die: the Unifying Principle of Transformation. was a main selection of the Saturday Review Book Club and was submitted Random House as its nominee in the science category for the Pulitzer Prize and National Book Award. With Dr. Beth Jarman he also co-authored Breakpoint Beyond: Mastering the Future.
In 1995, the Innovative Thinking Network created the George Land World Class Innovator Award in honor of Dr. Land. His listings include Who’s Who in America and Who’s Who in the World.
This clip is part of the imagine it! project's Visionaries on Video Library. Imagine it is a non-profit org dedicated to promoting creative thinking and innovation by inspiring learners of all ages.