At the August meetup of ProductTank San Francisco, Rich Mironov talked about how software executives and software product managers should focus first on putting the right products into their portfolios --- since the primary drivers of market success are identifying the right markets, segments and customer problems to solve.
LeanUX and Lean Startup concepts help us especially with single product companies and feature-level ranking. Agile/scrum helps us get more out of our scarce development capacity. How do we bring these up to the next level, to build balanced product plans and make hard choices between products? A lot of folks think we can "outsource" our strategy and portfolio work to spreadsheets, or customer crowdsourcing, or bottom-up team process. Rich explores why that's unlikely to work well, and some top-meets-bottom approaches for successful whole products.
Rich Mironov is CEO of Mironov Consulting, where he coaches product executives, product management teams and agile/lean development organizations. Rich has been the “product guy” at six Silicon Valley start-ups and relentlessly blogging/speaking/teaching/mentoring on revenue software strategy for more than two decades. He wrote "The Art of Product Management" and pays it forward at Mironov.com.