As the global financial crisis takes hold on China's economy, eroding domestic and international demand, the government is hoping to boost consumption and help the crisis-hit IT industry by subsidizing computer purchases by rural households. The government launched a program by offering 13% subsidy to electronics buyers in rural areas to stimulate the economy as well as to boost rural development.
International brand like HP is also eyeing the rural market with the company's entry to the county and township-level market. In line with the tone and manner of the global HP advertisement commercial, this tv spot depicts a Chinese farmer proudly demonstrating how the HP products did actually make a betterment to his livelihood in various ways.
Translation: HP Computer. International brand for a better livelihood.