Pantene hair products help women get beautifully styled hair that doesn’t look overdone.
And on May 24th, new Pantene will be available. Pantene Pro-V has been revamped, with a new approach to delivering healthy hair results, new customized solutions and a new look.
We want you to create a video that will tell women about this fabulous new set of products.
Make the video educational, humorous, or both, and keep the tone casual, genuine and refreshing. Convey the message that Pantene can deliver healthy hair because Pantene understands the needs of each hair structure and, with Pantene Pro-V science, has customized solutions to meet these unique needs. In fact, New Pantene is like meeting Mr. Right for your hair. With its customized solutions for each woman’s unique hair type, women will get the health and style they’ve been searching for.
The sponsor will select a limited number of videos for review and voting on their Vocalpoint website. Producers of these selected videos will each receive a one-time fee of $5,000. In addition, there will be another $2,000 in editors' choice awards.
The assignment is open to anyone over 18 worldwide. Sign up and read the creative brief for all the details.
Deadline: May 3, 2010.