Simple Green is the best cleaner/degreaser on the store shelf. And it’s been around for over 35 years. It was non-toxic and biodegradable when everyone was laughing at those terms. It was concentrated to save money and packaging, when those ideas were thought to be gimmicky. Boy, how times have changed!
Now the folks at Simple Green want to do something to promote their product and their heritage, They know they aren’t the only ones on the shelf, but they also know that they are better and have a much different story to tell.
They’re looking for entertaining and informative videos aimed at either of two targets. One is young men looking to get the job done, from engine degreasing to wiping down tools. The other is the young to middle-aged mom looking for the right answer to save money and clean her home. For both target groups, Simple Green is the best tool for the job.
Simple Green will be selecting two videos, one for each target group, and their creators will each receive a one-time fee of $5,000. In addition XLNTads will select three editors’ choice winners for awards totaling $2,000.
Sign up, check out the creative brief – and you could clean up!
Deadline: May 16, 2010.