The initial campaign featuring the Twelpforce helped to exceed Best Buy’s laptop sales goals by 40%. Proving that Best Buy was still the go-to place for back-to-school tools. And since the launch, the Twelpforce site has become a valued tech savior for customers everywhere. More than 22,000 tweets have come in, and that number continues to grow every day. And so far, the Twelpforce has garnered more than 24,000 devoted followers.