Ascend Performance Materials embraces the concept that every employee deserves a great leader and good leaders make people better. Ascend has taken a broader view of what better means – it impacts every aspect of life. They wanted to create a company culture allowing people to work on themselves while working on the business at the same time. Malcolm O'Neal describes how The John Maxwell Company provided a toolkit for Ascend to create common leadership experiences. These shared standards helped shape the company’s belief system, influencing actions and producing greater results.