We're ING DIRECT. We are the nation’s first direct bank, and we revolutionized the way people think about banking. So, we're not banky. We don't talk in convoluted financial terms. We make banking simple, accessible and colorful.
We recently introduced a mobile banking application for the BlackBerry and iPhone. It's a simple, relevant & innovative way to put banking in your pocket. We think we can leverage this cool new app to reiterate that ING DIRECT is an unconventional-but-relevant, hip, witty and innovative brand.
The task: To create a :30 online video that introduces, with pizzazz, our Mobile Banking application—and shows that ING DIRECT has once again revolutionized banking.
We're looking for something uniquely funny, witty and insightful. Something that makes us think and makes us laugh. Something that pushes the boundaries of differentiation. If another bank would buy it, we don’t want it.
We will choose at least one video for use, and its creator will receive a one-time usage fee of $5,000. In addition, there will be a total of $2,000 in cash awards.
The assignment is open to anyone over 18 from anywhere in the world. As usual, once you've registered, please read the creative brief carefully for the details of what we’re looking for.
Deadline: June 28, 2010.