PROJECT TITLE: Citrix
CLIENT: Citrix Systems Inc.
PHOTOGRAPHY: Taylor James
LIVE ACTION PRODUCTION: Taylor James
CREATIVE DIRECTION: Taylor James
Creative production studio Taylor James recently collaborated with Young and Rubicam (Y&R), San Francisco, to produce an international cross platform campaign for client, Citrix Systems, Inc. further promoting their computer virtualization services. The campaign signals further demand for TJ’s ever-expanding full production services having produced the content for both print and interactive media. The project was made up of 12 separate deliverables- six print and six animations. The deliverables, titled: Launch, Virtualization, Crush, Mound, Bass and Cheetah combined the use of both live action scenes and photography with CG imagery.