EpicPromise expands Vail Resorts’ leadership in sustainability by engaging guests, local communities and employees in the commitment to create a more promising future.
• Company encourages its employees, community residents and guests to identify a sustainability commitment and take action to make an “Epic” impact.
This Saturday, thousands of Vail Resorts, Inc. employees will gather to complete 13 trail, habitat or school restoration projects across the U.S. and in Jamaica to commemorate Vail Resorts’ newly launched EpicPromise, a new brand platform designed to engage resort guests and residents of the communities where it operates in one of the company’s core values, “Do good.”
During the last five years, Vail Resorts has consistently demonstrated a commitment to sustainability through environmental and community support, including:
• More than $7 million in contributions to more than 235 non-profit partners annually
• Energy reduction of 10 percent and a pledge to reduce another 10 percent by 2020
• More than $3.5 million raised through Vail Resorts’ guest donation program to sustain forest health*
• A leadership role in the restoration of the Hayman Fire area located on the Front Range of Colorado which improved the water source for 75 percent of Coloradoans
• Donate 20,000 company-sponsored volunteer hours annually
