This rebrand reflects the Channel’s public service remit focussed on innovation, diversity, and taking creative risks. We took the essence of the iconic Channel 4 logo and found hundreds of ways to re-introduce and animate the famous Lambie Nairn blocks. We created to design a system that was playful, surprising, ever changing and above all colourful. This innovative new direction was the foundation for the Channel’s new Idents Directed by Jonathan Glazer and within the new bespoke font created by globally renowned design agency Brody Associates. Also a massive thanks goes to SQUA and 4Creative who we collaborated very closely with to create this project.