PLAYplay - Lanzavecchia + Wai x Journey East / Art Direction, Branding + Identity, Furniture Design
PLAYplay is a daring collection crafted for compact smart living spaces, fun-loving + playful people, and outspoken and expressive characters who are unafraid of colour and want to be surrounded by authentic possessions.
Bringing together a confluence of inspirations, PLAYplay is distilled from the personality of Journey East, and skilfully brought to life by award-winning design duo Lanzavecchia + Wai.
The spirit of play forms the driving narrative behind the collection, each piece consciously representing the young-minded positivity of a life filled with fun. This forward-looking energy is seamlessly juxtaposed with a touch of retro design influence: a homage to the 20-year heritage of Journey East as curator and restorer of rare vintage furniture.
PLAYplay is proudly designed in Singapore + Italy, and proudly crafted in South East Asia: South East Asia boasts an overwhelming plethora of rich colours and flavours found nowhere else in the world – collected, sorted and selected to give life to each piece in the collection. Indonesian Mahogany, an impressive wood of the region, was also chosen, being a material that binds us to our culture and collective memory.
This project was proudly supported by the DesignSingapore Council's "Design for Business Innovation Grant" (DBIG).
Photography by Davide Farabegoli (davidefarabegoli.com/)